Effective Article Distribution Strategies

There are many ways to get your articles into circulation, and you would be wise to use them all. These methods include distributing articles to the article directories or repositories, sending your articles to your list of ezine publishers, using a blog to publish your articles, using other people’s blogs to promote your articles, submitting your articles to private members sites, and submitting articles to forums that allow articles.

However, there are a few more ways that you can distribute your articles. Keep in mind that the purpose of the article is to get traffic to your website. With that in mind, most people forget to put their own articles on their own websites. Websites need content, you’ve written content – make sure that content makes it to your site.

Another way to distribute your articles is in the form of an ebook, which is essentially a PDF file, where you have compiled all the articles that you have written on a specific topic. The ebook should be free, and you can list it at various ebook directories around the Internet, and allow others to give your ebook away as well.

Use your articles as part of an email series or email course. Again, the series or course should be free. Simply set up an autoresponder for the series or course and put a sign up box on your website. This will not only help your article distribution, it will also help you build an email list.

Put all of your articles, in text format, in a folder, compress the folder, and upload it to your website. Now, on every single email you send out, include a signature file that lets people know that they can download this file, for free, and use the content as they see fit, as long as the content is not changed, and the authors information remains intact.

Articles can be used in many creative ways, if you think about it. Always be on the outlook for ways to distribute your articles to others, and don’t let any opportunities pass you by.

Common Article Writing Mistakes You Must Avoid

While article marketing is easy, and effective, there are mistakes that you must avoid if you are to do this successfully. Making some of the following mistakes can cost your credibility. In the world of Internet Marketing, your credibility is all you really have to fall back on! Protect your reputation and your credibility by avoiding the following pitfalls:

1. Do not allow your article to become a sales letter. The readers are not stupid people, they recognize sales letters and ads when they see them, and trying to pass such off as an informative article will lead to your failure – very quickly.

2. Don’t make your article too short. Your article should be no less than 300 words long. Anything less does not count as an article and probably will not be taken seriously. Alternately, do not make your article too long. 750 words is the maximum length for a good article.

3. Check your spelling and grammar! Poor spelling and grammar has been the downfall of many hopeful Internet Marketers. There are many word processing software titles on the market that will help correct any spelling or grammar mistakes you might make. Check and double check spelling and grammar before submitting your article!

4. Avoid a sales pitch in your author’s resource box. This space is for information about the author, and should be used as such, with a link for more information on the topic included at the end of the author’s information. Don’t turn the author’s resource box into an advertisement.

5. Avoid hype in your headlines, sub headlines, summaries, and in the article itself. Also avoid stating facts that you have not researched. You can bet that someone who actually knows the facts will read the article, and they will call you out on facts that are not stated correctly!

6. Do not plagiarize! Plagiarism is the act of copying work word for word, or even paraphrasing. Do your research, then write the article based on what you have learned, or quote and acknowledge your sources. You will never get ahead by stealing someone else’s work!

Article Writing Tips

Writing articles isn’t as hard as you may think. If you understand the rules of proper grammar, and you have a word processor or word processing software that includes a spell checker, writing articles becomes quite easy in fact. Here are some tips to help you out.

1. Don’t make it harder than it really is. This is the first mistake that most new article writers make. Think about what you want to say, then just start writing. Don’t worry about spelling or grammar, just write until you have said all that you wanted to say. Editing comes after the information is down on paper – or on your computer screen in a document.

2. Don’t get stressed over your topic. You already know what it is that you want to sell. Look at your product or service from a customers point of view. Visit forums where your customers participate and find out what their questions are. Base your articles on those questions, answering the questions.

3. Don’t make your articles too long or too short. Articles should be between 300 and 750 words, with the optimal length between 300 and 500 words. Use the word counter on your word processor, and don’t go over or under these words.

4. Do not submit your article the minute you finish it. Put it away and come back to it later. Read it over and make sure that you have said what you wanted to say, and then have someone else read it. Ask for constructive criticism, and really pay attention to what your test reader has to say.

5. You are writing an article, not a sales letter. The article should inform and lead readers to your website. The selling is done at the website. Articles that are obvious sales letters lose the readers respect and damage your credibility.

6. Stay Focused. Make sure your article stays on track. If you find yourself writing away from what you originally intended your article to be about, make a note about the new article idea you have accidentally found, and get back on track with your original plan.

7. Finally, write like you talk. Write like you are talking to a close friend. Don’t try to use words that you have to look up in the dictionary. Use your everyday language, and your personality will shine through. Allowing your true personality to shine through in your articles is the first step to building a relationship with your readers.

How to Go Viral with Mini E-Books

If you don’t plan to create a tidal wave of viral promotion with your mini e-books, then you might be better off promoting your business with some other form of advertising. This is because mini e-books an extremely powerful viral ability that works in forms of pre-selling, exposure, and trust-building in a way you cannot do through pay-per-click or search engine optimization.

Below are some tips on how to go viral with mini e-books:

Tip #1 on “How to Go Viral with Mini E-Books”:

Upload your mini e-book to as many Bit Torrent-like systems as possible. These systems will allow people from all over the world to download your book, even if they aren’t the type of Internet-users who would normally be using e-book directories.

This is especially effective as many users of these systems believe they are downloading a product that normally has a cost for free – not a free product. This actually creates additional perceived value, which will give them the incentive to read it.

Tip #2 on “How to Go Viral with Mini E-Books”:

Be generous. This sounds like an irrelevant principle, but it really isn’t. All great Internet marketers espouse it because it actually is true. The more incentives you provide, the more you give, and the better quality products you create, the more people will want to work with you – and the more people will spend money on your products.

Tip #3 on “How to Go Viral with Mini E-Books”:

Create initial exclusivity. If your book is perceived to be rubbish that you are throwing into as many trash barrels as possible in hopes that someone will pick it up, few reputable site owners will actually want to be one of those trash barrels. In contrast, if you start out by restricting distributing to only 10 sites for the first two weeks, then you can create some exclusivity that will boost the perceived worth of your mini e-book.

Next time you launch a mini e-book, re-consider these important tips for going viral with mini e-books.

What Internet Marketing is Not

As with all things new, it is very easy for us to become wrapped up in the innovation, the convenience, and the excitement we experience with something never available to us before. Internet marketing is no exception. Despite the obvious advantages offered by this new medium for commerce and business in general, internet marketing does have its limitations. It is also easy for us to assume that a new product or technology can do more than it really can. Following are some factors in considering what internet marketing is not.

First to consider is that internet marketing is not a replacement for the traditional means of shopping and/or selling. Assume for a moment that you are looking to buy a diamond ring for someone special. You go online, browse through picture after picture, find some really beautiful and eligible pieces, and that’s where you stop. You can’t feel that ring, nor can you take a close look at the diamond. You have only a limited scope of what the merchandise will be like when you physically possess it. Are you going to pay potentially thousands of dollars for that ring, or will you go to a local jeweler instead, where you can get a much better idea of what you’re buying?  This is a key limitation to internet marketing for many products.

Internet marketing is also not a fail-proof system. Nearly everyone who conducts any form of business or shopping online has experienced the temporary unavailability of a website. The site goes down, and you can’t get your business done when you had planned. Furthermore, you may not even get an indication as to when the site will be operational again. It can be a frustrating fact of e-commerce.

Another fact of internet marketing that many fail to consider is that it is not a “get rich quick” scheme. True, many entrepreneurs have entered this lucrative market and become millionaires. However, when you compare the number who have had such wild success, with all the businesses who have failed or never really taken off online, you will find that the “overnight” millionaires are not the standard of what internet marketing is.  Most of the business realities of the brick and mortar world still apply to the virtual world.  Success in internet marketing requires a lot of hard work, just as any other type of business venture requires.

Internet marketing, finally, is not today what it will be tomorrow. As fast as one model of computer replaces another, so do the options provided in the world of internet marketing. Just fifteen years ago you could go online and find little more than text-based product descriptions. Now look at what you can find on the internet. Entire stores exist online, and their number is growing. Furthermore, laws on everything from personal security to taxation are changing and promise to make a different landscape of internet marketing than the one we see today.

What Internet Marketing is

Internet marketing is the business of both advertising and selling goods and services over the internet. This form of business is ever-increasing in popularity, with millions of people now making purchases on the internet. Internet marketing began in the early 1990s as primarily a means of product description, consisting merely of text descriptions.  As technology progressed, internet marketing rapidly advanced to include pictures and other rich graphics as part of advertisements for products and services. After realizing the remarkable potential of this means of marketing, internet-based companies started opening their virtual doors for business.  As opposed to what are now known as “brick and mortar” operations, these e-businesses offer their products and services to a growing number of consumers, conducting all, or nearly all, of their business in the virtual world of the internet.

There are many forms of marketing on the internet. Among them are article marketing, blog marketing, e-mail marketing, search engine marketing (to include search engine optimization), banner ads, pay-per-click ads, and pop-up ads. It is important to note that each of these forms catches the attention of the target market in different ways, and some may be more effective than others depending on the product or service, the target market, and the strategy and goal of the business marketing itself. Among the business functions that may require use of different means in their strategies are customer service, sales, public relations, information management, and others.

Internet marketing has also become an integral component of many “brick and mortar” operations, but online-only businesses have offered some challenge in the arena of retail sales, an example of business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, and peer-to-peer (P2P) marketing. However, other online-only businesses have specialized into newer approaches, such as online auctions, sites that allow you to find the best price on what you’re shopping for, and also sites that allow you to name your own price. Further, affiliate marketers have emerged, offering marketing solutions to virtually all types of business. These firms typically receive what is called pay for performance. Even home-based businesses now flourish thanks to internet marketing.

There are many benefits to the concept of internet marketing. It allows consumers to shop and conduct business from the comfort of their own home, any time of day or night, or from virtually anywhere provided they have a connection to the internet. Businesses work much more effectively with partners. Efficiency and speed have increased dramatically as business and shopping have moved to the internet. Even costs have been dramatically reduced.  Furthermore, at this time, it is rare that you must pay any tax for the items you purchase online.

The most noted disadvantages to internet marketing are the sometimes slow or unreliable internet connections that occur, and online security. Technology is diligently pursuing solutions to both problems, and progress is being made. Also, with the attent

Ways of Making Money Online

Making money online is not necessarily going to be easy, and there is certainly no proven way to get rich quick, but your opportunities to go into business on the internet are virtually limitless. Whether you are looking to make a go of it online as an individual, or if you’re looking to expand the prospects of your existing business, the internet offers you the chance to do just about whatever it is you wish.

For the established brick and mortar business, taking your business to the web is going to offer you some spectacular enhancements. When you build your website, you are offering a convenient alternative to your customers that they will certainly appreciate. When they don’t have the time to make it to your location, they can go to your site and do many of the same things they would do in person. You can also collect e-mail contact information from your customers and clients and use this as a cheaper, faster means of contacting them and delivering important information.

Businesses existing primarily on the internet can make money in a variety of ways. Large or small, these businesses can take the form of retail, wholesale, auction, clearing houses, affiliate marketers, specialized marketers, banks and other service firms, publishers, weblogs (blogs), and innumerable other forms. Whatever you can possibly imagine a market for, you can make a business online for it. Interestingly, the internet has even allowed for the creation of never before seen markets with a voracious consumer appetite.

The individual can also benefit tremendously from internet marketing. If you’re not looking to start a business, per se, you have many other options. Many sites offer you the opportunity to market your skills as an independent programmer, web designer, writer, and many other disciplines. Many have chosen this path, while others have chosen to either market their own products, or to market products with resale rights, on web auction sites. Authors can now publish their own books and market them online, retaining much of the profit lost otherwise to a publisher. The point is, whatever skill or interest you have, there is probably a market for it on the internet. And where there is a market, there is an opportunity to make money.

The chances for making money online will depend on many factors, but the most important of those factors is you. Knowing what you want to do, how you want to do it, and what obstacles you will face are important. Drive, determination, and an attitude of success will serve you well online. While the innovations of the internet provide new paths to success, the values that achieve success are still the same.

An Overview on Internet Marketing

Internet marketing, put quite simply, is the concept of business marketing, both to customers and to other businesses (B2B), by use of the internet. However, getting inside the concept and looking at how it works may not be considered as quite so simple. The primary reason for this is that the internet, still relatively young, is ever-evolving and therefore subject to waves of change.

New advances in internet technology are constantly providing new opportunities for businesses to add to their marketing approach and content. Likewise, advances in technology are making more affordable options available to the consumer, and so many more people are logging onto the internet every day. As they do, the demographic is changing, and no longer is the wealthy individual the only target of internet marketing. Today virtually all income levels must be considered in the internet marketing approaches of business.

In the 1990s, internet marketing went berserk. It was a brand new concept, and caution had been thrown to the wind in all the hype. Companies did not take into consideration that the same variables of marketing in other forms of media should logically be applied to internet marketing as well. Their failure to study markets and create sound strategies led to the fall of many so-called dot-coms in the end of 2000. The survivors, and successors, began to look toward time-tested logic in marketing for direction, and the result was massive growth.

Through the now-careful approach of businesses and marketers alike, targeted advertising on the internet has brought forth great success. Virtually any market you may wish to break into can be tapped on the internet. Many marketing firms offer the solutions a business needs to get their products out to consumers, while a small firm may wish to handle their marketing on their own and can find lower-cost solutions for their goals as well.

Search engines are a major resource for marketing, but typically are only able to provide ideas for what the consumer is already searching for. To accomplish the spontaneous suggestions offered by television or radio, pop-up ads and ads placed directly on a web-site are used. E-mail is an excellent form of marketing, but typically only has success once a business has built a good relationship with the consumer.

More and more people are spending more and more time on the internet daily. The reason is simple: the convenience offered by the internet, coupled with the increasing abilities of the internet to help you get your tasks completed, has allowed for all types of business to be conducted with point and click ease. Many tasks no longer require a trip in the car to be completed. Thus, relationships are growing on the web, and as they do, the pace of internet commerce has rocketed into the trillions of dollars. Advances in technology, and increased traffic, are leading to a future for internet marketing that can only point skyward.

Driving Traffic into Your Landing Page

Driving traffic into your landing page – it sounds easy, doesn’t it? Well, it’s not. And no matter how great your landing page is, it wont matter if no one ever reads it. Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your landing page.

One way in which you can drive traffic to your landing page is through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually-increasing stream of traffic over time.

Generating natural search engine traffic generally entails getting links to your site. While reciprocal linking was once the best strategy, experts now believe that major search engines are devaluing reciprocal links in favor of one-way links and triangular links (which search engines can’t really detect).

Another way in which to get natural search engine traffic is by optimization your website for certain keyphrases. You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5% density for that keyword. You will also want to use it in header and title tags.

Now, in addition building natural search engine traffic, you will want to consider using pay per click advertising. You can do this by opening an account with Google Adwords.

As mentioned earlier, successful Google Adwords campaigns do two things: they group keywords into multiple, small, related groups – and they send leads to multiple, tweaked landing pages.

This means you will have to start with some careful keyword research; and you will then have to alter your landing pages to match that research.

These are some of the most commonly used tools for driving traffic to a landing page; however, they are not always the most effective.

Tips on Increasing Your Landing Page Conversion Rate

There are three major ways in which you can create your landing page conversion rate. All landing pages created by professionals usually include these three elements at a few others.

The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your landing page. This radically increases visitors’ trust. Most people who resist buying products online do so because they’re weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product. By adding your picture and signature, you can gain visitors’ trust.

Another way in which you can increase your landing page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.

The third way in which you can gain trust is by offering something for free. This is generally what you will do if you’re using a squeeze page to generate leads: you’ll offer a free report or five-day course – and then use that to generate leads, which you will later upsell or generate revenue from via affiliate sales. Why is this technique so effective? Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust.

In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually wont have a choice. But if you’re using Paypal or some other check out program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.

Follow all of these steps and you will significantly increase your landing page conversion rate.