While article marketing is easy, and effective, there are mistakes that you must avoid if you are to do this successfully. Making some of the following mistakes can cost your credibility. In the world of Internet Marketing, your credibility is all you really have to fall back on! Protect your reputation and your credibility by avoiding the following pitfalls:
1. Do not allow your article to become a sales letter. The readers are not stupid people, they recognize sales letters and ads when they see them, and trying to pass such off as an informative article will lead to your failure – very quickly.
2. Don’t make your article too short. Your article should be no less than 300 words long. Anything less does not count as an article and probably will not be taken seriously. Alternately, do not make your article too long. 750 words is the maximum length for a good article.
3. Check your spelling and grammar! Poor spelling and grammar has been the downfall of many hopeful Internet Marketers. There are many word processing software titles on the market that will help correct any spelling or grammar mistakes you might make. Check and double check spelling and grammar before submitting your article!
4. Avoid a sales pitch in your author’s resource box. This space is for information about the author, and should be used as such, with a link for more information on the topic included at the end of the author’s information. Don’t turn the author’s resource box into an advertisement.
5. Avoid hype in your headlines, sub headlines, summaries, and in the article itself. Also avoid stating facts that you have not researched. You can bet that someone who actually knows the facts will read the article, and they will call you out on facts that are not stated correctly!
6. Do not plagiarize! Plagiarism is the act of copying work word for word, or even paraphrasing. Do your research, then write the article based on what you have learned, or quote and acknowledge your sources. You will never get ahead by stealing someone else’s work!